For a long time now search marketing has been king of the hill when it comes to customer acquisition and that doesn’t seem to be going to change any time soon. Social media has made big waves and shown lots of potential as a sales channel but so far very little has come from it

Read more…

Google recently announced that it is rolling out FREE high capacity broadband, it’s available locations are limited at the moment but it shows that broadband costs will continue to fall or even become free in the future. So why would Google provide free broadband? Surely Google want’s to make money? Yes it does, that is

Read more…

Inbound marketing meaning – what is it? If you’re looking for the definition it’s “Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.” see more about inbound marketing on wikipedia.org That inbound marketing meaning is a little dry and simplistic. I

Read more…

Know thy enemy and know thyself is one of my favourite quotes from The Art of War by Sun Tzu which I’m reading at the moment even though I’ve been using quotes from it for many years. Often our greatest enemy is in fact ourselves but we never realise it. We can often spend our

Read more…

If you’re a full on digital marketer then you will no doubt be thinking I’m going to write about “The List” the holy grail of digital marketers… Your email list of leads or opt-ins. I’m sorry to disappoint but I’m going to talk about a list that’s just as important. Your TO-DO list This is

Read more…

It’s easy – just focus on the outcome Oh this sounds so easy and really obvious but it can be really hard to put into practice in real life! It’s natural to look at the mountain in it’s entirety but for most mortals that will result in “There’s no way I can climb that”, for

Read more…

There’s nothing like a captive audience and an on the spot question Sunday night I was out with a bunch of friends and there was the usual talk of family, relationships and work. I was getting on great chatting away about relationships, family, the cost of living etc. wow I make us sound like a

Read more…

If all anybody ever needed to do to build a big business and get rich was to work hard then everybody would be millionaires! If you’re like me you’ve been working hard nearly all your life and what you’ve gained from it isn’t equal to the amount of blood sweat and tears you’ve put in.

Read more…

A very welcome award winning night Last night I attended the Digital Marketing Awards (Ireland) with two colleagues from work (yes I do have a job outside of Anno Digital). We were short listed for three categories in total but if the truth be told I didn’t believe we would win, simply because of the

Read more…

Anno Digital has a global team located at all corners. Anno Digital is made up of contractors, outsourced staff but mainly by our SFM team of which you can apply to become a member! The name Anno Digital is a mashup between Anno Domini and the Digital Age Founder Founder of Anno Digital, John McDermott is based in Ireland

Read more…